AWARDS & recognitions
Cannes Lions
Gold - Entertainment Sports - Film/branded Content
Silver - Entertainment Sports - Diversity and inclusion in sport
Silver – Film - Corporate Social Responsibility
Silver - Online Film - Corporate Social Responsibility
Shortlist - Entertainment Sports - Sports for good
Shortlist - Film hinged on identifiable social behaviour
Shortlist – Film Craft– Casting
Shortlist – Film Craft– Cinematography
Shortlist – Film Craft - Sound Design
Shortlist – Media - Use of branded content for digital
Shortlist – Creative Data - Social data and Insight
Saatchi and Saatchi New Creators Shortlist
Young Director Awards
Shortlist Charity commercial
Shots awards
Bronze in Charity / PSA campaign of the year
Shortlist New director of the year
Shortlist Best use of sound design in a commercial
Ciclope festival Berlin
Silver in Cinematography
El Sol
Gold - Digital and Mobile - Online Video
Bronze - Film - Online Film
Bronze - PR - Corporate Social Responsibility
Bronze - Production - Direction
Shortlist - Film - Institutions / Leisure / Sports
Shortlist - Media - Best Use of Branded Content
Shortlist - Branded Content - Audiovisual Content - Television and/or Cinema
Shortlist - Branded Content - Media and/or Digital Platforms
Shortlist - Production - Art Direction/Animation/Post-production/Special Effects
LIAA
Bronze – TV/Cinema/Online Film – Public Service/Social Awareness
Bronze – Branded Entertainment – Social Awareness
Laus Awards
Silver – commercial work
SYNOPSIS
A Black athlete arrives in Berlin, 1936. As he walks toward the Olympic stadium, hostile slurs and racist slogans line the streets. We assume they belong to the Nazi past—until we realize every insult is a real tweet, written in 2019.
This is the conceptual engine of Heroes of Today – Jesse Owens, a film that collapses time to expose the enduring violence of racism. Rather than reenactment, the work operates as a temporal palimpsest, using the mythic figure of Jesse Owens not to historicize struggle, but to underscore its continuity.
Shot in crisp, high-contrast black and white, the image is strikingly contemporary—eschewing period fetishism or archival mimicry. The minimal visual language, built from a restrained sequence of meticulously composed shots, lends the film a sculptural quality. The narrative unfolds with gravity and silence: Owens, alone, walks. The tension accumulates not through dialogue or montage, but through what enters the frame—inscriptions on walls, signs in windows, expressions from silent onlookers.
One by one, these texts reveal themselves to be present-day social media posts—verbatim racist tweets targeting Black athletes. This gesture of superimposition ruptures the illusion of historical distance. The stadium is not just in 1936 Berlin—it is wherever Black excellence is met with systemic hostility.
Despite its brevity and formal restraint, the film delivers an outsized impact. The power lies in its simplicity, its refusal to dramatize pain, and its unwavering focus on a single Black figure moving through a world that refuses to welcome him. The final result is a film that reads like a quiet scream: unresolved, accusatory, and necessary.
Critically acclaimed for its concept and execution, Heroes of Today – Jesse Owens stands as a resonant indictment of the present disguised as the past—a meditation on repetition, remembrance, and resistance.
Agency: DDB Spain
Chief Creative Officer: José Mª Roca de Viñals
Executive Creative Directors: Daniel Rodríguez, Nerea Cierco & Alfredo Vaz
Art Director: Fernando Morate
Copywriter: Arturo Dorado
Client Services Director: Alejandro Lavezzolo
Project Coordinator: Miguel Rodriguez
Account Supervisor: José de la Fe
Head of Production: Enrique Feijoo
Producer: Beatriz Mancha
Cast: Luis Ndong
Production Company: Garlic Films
Director: BRBR
1st Assistant Director: Jorge Calvo
2nd Assistant Director: Cecilia Perolio
3rd Assistant Director: Eduardo Garteizgogeascoa
Executive Producer: Álvaro Gorospe
Producer: Laura Ibáñez
Production Manager: Javier Sanjuán
Production Coordinator: Fernando Pahissa
Pre‑Production: Lucas Couto
Production Assistants: Laura Varas, Ray Ecija, Jose Brogeras, Sandra de la Rosa, Mario Tejedor, Andrés Alonso
Director of Photography: Michal Babinec
Focus Puller: Hugo Domínguez
Loader: Leticia Iniesta
Video Assist: Olvido Pérez
DIT: Carlo Rho
Steadicam Operator: Álvaro Carla
Steadicam Assistant: Mario Torreiro
VFX: El Ranchito
Color Grading: El Colorado
Telecine: Claudio Güell
Sound Design: Miguel Calvo “Maiki”
Sound Mixer: Mar González
Boom Operator: Juan Montoro Ugarte
Art Director: Javier Lepera
Dressers: Fernando Fernández, Raúl Ortega Marina, Raúl Martín Pérez
Assistant Dressers: Chrysi Zervou, Raúl Molina, Vicente Yestera
Wardrobe: Bubi Escobar
Wardrobe Assistant: María Aledo
Make‑Up Artist: Carolina Madera
Hair Stylist: Sonia Teruel
Editor: Alejandro García
Special Effects (SFX): César Alcalde