You Are So Special. For NordVPN, we wanted to make the invisible visible.

Every day, we are watched. Not in a grand, cinematic conspiracy, but in small, constant ways — our clicks, our searches, our late‑night browsing quietly catalogued by strangers. We wanted to give those strangers a face.

The film opens in the most familiar frame of our time: a video call. Warm smiles. Friendly eyes. Easy charm. Compliments that feel good… until they don’t. “I love your browser history.” “Great IP address.” “Cool nudes in your cloud.” Each one cuts a little closer to the bone. The glances linger. The tone hardens. What began as connection tips into intrusion.

Faces multiply. The screen fills. It’s claustrophobic now. A chorus of watchers, smiling too much, knowing too much. And then — the NordVPN Threat Protection interface slides in. One flick. Silence. The room exhales. Light returns. You are alone again.

You Are So Special is a simple idea executed with precision: treat online tracking as a human encounter, one you can actually feel. The performances are intimate, Fincher‑sharp, never parodic. The look is cinematic but grounded, a realism you can’t shrug off.

Because privacy isn’t abstract. It’s personal. And the moment you feel someone cross that line, you understand exactly why it matters.

Switch on Privacy. Switch off trackers, viruses, and ads. Safely be you.

Man with gray hair and beard wearing glasses, holding a monocle to his eye, in a jewelry store with necklaces displayed in the background.
Elderly man with gray hair and beard, in a jewelry store with display cases of necklaces in the background, pointing towards the camera.
Man with glasses smiling at night with a city skyline background and decorative objects on a desk.
Young woman with dark hair in a forest during daytime, taking a selfie while wearing a light-colored jacket.
A man in a blue shirt and black tie, holding a Chinese takeout box, sitting in a cluttered office with computer monitors and shelves in the background.
A woman taking a selfie in a dark forest with tall trees and green foliage, wearing a light yellow jacket and making a playful expression.
A man with glasses wearing a dark jacket, leaning forward and looking directly at the camera in a dimly lit environment.
A man with a shaved head and light-colored hair on top, wearing a blue shirt, making a playful or surprised expression at the camera, in a dimly lit environment with computer monitors and office equipment in the background.
A person taking a selfie in a dark, wooded area with dense green trees.
A woman with short dark hair, wearing hoop earrings and a white shirt, looks directly at the camera with a serious expression in a dimly lit room.
Close-up of a woman with dark hair, wearing earrings and a white jacket, in a dimly lit room with a patterned lamp in the background.

Client: NordVPN
Agency: Jung von Matt, Hamburg
Production Company: Simon & Paul GmbH
Directors: BRBR (Luis, Nacho)
Director of Photography: Michal Babinec

Agency Team:
Robert Andersen, Corinna Walter, Florian Schneegans

Production Team:
Executive Producers – Simon Fessler, Tobias Paul
Producer – Tobias Stiegler
Production Assistants – Marla Lindschau, Charlotte Neuwirth
Location Manager – Nils Paland

Camera & Grip:
1st AC – Mathis Giebler
2nd AC – Alex Ruff
DIT/VTR – Konrad Kelch
VFX Supervisor – Jorn Schumann
Grip – Laurenzius Mack

Sound & Lighting:
Sound Recordist – Sönke Strohkark
Gaffer – Thies Lehmann
Best Boy – Philipp Barth
Lighting Technicians – Timo Jütting, Miklos Endres, Lea Schäfer
Lighting Assistant – Michel Kroma

Art Department & Styling:
Art Director – Lara Packheiser
Art Director Assistants – Verena Landmann, Jule Krauß, Jessica Kropp
Stylist – Susi Loos
Stylist Assistant – Julia Müller
Make‑Up – Pia Stapelfeldt
Make‑Up Assistant – Katharina Hachemeister

Catering & Support:
Catering – Bistro Tati
Location Provider – Max Schöngen
Vehicle Support – TM Limousinen

Cast:
Young Woman – Silvana D.
Smart Guy – Iskander M.
Business Woman – Lea F.
Office Guy – Christoph J.
Jeweller – Ace G.