Following the global success of Loco Contigo, which has now surpassed one billion streams, DJ Snake and J Balvin return with Noventa, a summer anthem brought to life by BIRTH’s visionary director Luis Rojo.

Known for his authentic eye and talent for capturing the soul of communities, Luis Rojo led this challenging shoot in New York City without official permits. His mission was clear: film in the heart of a Hispanic neighbourhood with real locals to showcase the strength and vitality of this vibrant community.

Under Luis Rojo’s direction, the video becomes a powerful visual testimony where the streets transform into a living stage. The shoot - marked by helicopter flyovers and police interventions - highlights the intensity of a unique moment where music unites, breaks down barriers, and diffuses tension.

With Noventa, Luis Rojo delivers a striking visual anthem that, fueled by the song’s Latin influences, is set to become the must-have soundtrack of the summer, ready to move crowds worldwide.

source: LBB

Night scene on a city waterfront with a group of people on a lighted car, two standing on the roof, surrounded by motorcycles and other people, city lights in the background.
Two women standing outside near a large red and black speaker system, with an urban building in the background. The photo is taken from a low angle, looking up at the scene.
Two young women with dark braided hair and tank tops standing on a busy city street as seen from inside a car, with a group of people, shops, and a pizza sign in the background.
Person in white shirt and red shorts pointing on city sidewalk, with pedestrians and street scene in background.
Three shirtless men exercising outdoors on a pull-up bar, one in the foreground and two others in the background, with a brick wall and building behind them.
A shirtless man in blue shorts is hanging upside down on a metal playground climbing frame, with a city building in the background.
Two young boys and a woman standing outside a food store on a city street.
Group of children and a woman standing outside a restaurant with a sign that reads 'Food Deli,' some making playful gestures.
A group of young people having fun on a city street, washing each other with a fire hydrant while wet and laughing, with a metal storefront and graffiti in the background.
A shirtless man wearing rings and a necklace stands near a chain-link fence, while a young boy in a red jacket and gray cap leans against the same fence, in an urban neighborhood with apartment buildings in the background.
A man with curly hair, wearing a white sleeveless shirt and gray pants, stands on a city street next to a white building, with a woman passing by on a bicycle in motion.
A person in a white tank top and black pants is fighting with another person in a white t-shirt and gray pants at night, with a dark background and some scattered lights.
A man taking a selfie in front of a brightly lit storefront at night. The man has light-colored spiked hair, red sunglasses, and is making a gesture with his hand. The storefront has a yellow sign with black text and appears to be a grocery or conven
Several people exchanging money in a busy, dimly lit food stall or shop, with a menu with various dishes visible in the background.
A woman roller skating at night near a fenced area with city lights in the background.
A group of people are gathered indoors, with a man in a red blazer, white shirt, red hat, and gold jewelry in the center smiling. Others around him are laughing and looking at him, creating a lively scene.
Two men, one sitting on the roof of a vehicle and the other standing behind him, are dressed in colorful, baggy clothing with jewelry, against a dark background. The man sitting is making a gesture with his hand, pointing his index finger upward.
Person smiling with teeth visible, close-up of face in low light, holding an object near their face, background of metal scaffolding inside a building.
A person with long blue dreadlocks and a glittery top is performing on stage, surrounded by other performers dressed in red and black, with dramatic lighting creating an intense atmosphere.
A person with a black hoodie and a bandana covering part of their head, lying on the ground with their tongue out, in a dimly lit corridor under construction with scaffolding, brick and wood walls, and a red floor.
A group of people in a dark setting, with a woman in the center making a surprised or shocked expression, wearing a tank top and colorful accessories, surrounded by others who are smiling or reacting with excitement.
A low-angle shot of two people in swimwear, shot in a dark setting with red and blue lighting, possibly underwater or on a stage.

BIRTH:

Director: Luis Rojo

DOP: David Okolo

EP & Founder: Hugo Legrand Nathan

Producer: Hugo Besson

Production Coordinator: Anis Courant

Production Coordinator: Ilyes Selami

Production Coordinator: Victoire Lancelin

Production Administrator: Laurence Khalil

Production Administrator: Lazeni Koné

Assistant Director: Jean-Baptiste Lecanuet

Artistic Director: Bastian Debure

Artistic Director: Corentin Bahon

2HORLOGES:

Producer: Yacine Medkour

Line Producer: Rahim Derrough

Production Administrator: Kada Handadid

PRODUCTION / AD:

Office Coordinator - Paradoxal: Jeanne Courret Faure

Production Manager: Shayan Farooq

Production Coordinator: Drew Rahimi

1st AD: Steven Valle

2nd AD: Zoé Paddon

2nd 2nd AD: Shannon Fogarty

Location Scout / Manager: Eric Jordan Nussbaum

Locations Assistant: Vernon Rodriguez

Truck Driver PA: Dashaun Knight

Truck Driver PA - Co-Pilot / Prep: Alex Beck

Pass Van PA: Ben Asciutto

Pass Van PA: Jake Barr

Set PA: Ruoyi Gan

Set PA: Adil Lavji

Set PA: David Kopriva

Set / AD PA: Cassidy Campbell

Set / AD PA: Annika Greenig

Set / AD PA: Nicole Sarago

1st Team PA (DJ Snake): Johanna Facada

1st Team PA (J. Balvin): Jenn MarroquinCAMERA:

1st AC: Dan Rodriguez

2nd AC: Mateo Gonzalez

Loader: Matt Van Decker

B-Cam Operator: Chiao Chen

1st AC - BCam: Kelley Grade

2nd AC - BCam: Allie Iacono

3rd Camera Operator (Camcorder): Theo LeSourd

GRIP & ELECTRIC:

Gaffer (Day 1): Josh Sheehan

Gaffer (Day 3): Joe Albino

Best Electric: Ethan Langenau

3rd Electric: Aji Bass

Electric: Emily Walowski

Electric Driver: Alex Orfan

Key Grip: Jimmy Candelejo

Best Grip: Kevin Flores

3rd Grip: Francisco Florencio

Grip: Cesar Tajada

Grip: Christian Wright

ART DEPARTMENT:

Production Designer: Izabelle Garcia

Production Designer Agent: Jovita Lee

Art Director: Grace Beck

Props Master: Tito Serafilis

Art Driver: Henry Dolan

V ANITIES:

Wardrobe Stylist: Haylee Ahumada

Wardrobe Assistant: Raquel Ireifej

Makeup Artist: Mayna Rene

Hair Stylist: April kae

MISC:

Casting Director: Allison Twardziak

Sound Playback: Thomas Wynn

Choreographer: Angelique Kaba

Picture Car Owner/Driver (Ambulance): DJ Mike

Picture Car Owner/Driver (Chucherro): Elvis Cuevas

Picture Car Owner/Driver (Police Car): Tom Marosy (Veloce Picture Cars)

Picture Car Owner/Driver (Drift/Getaway Car): Tom Marosy (Veloce Picture Cars)Stunt Driver (HERO CAR): Spencer Barnes

CAST & DANCERS:

REGGAETON DANCER: Laylah Maldonado

REGGAETON DANCER: Laina Laprell

REGGAETON DANCER: Deja MCnair-Kyles

REGGAETON DANCER: Reggie Oliver

BLOCKPARTY DANCER: Jennifer Florentino

BLOCKPARTY DANCER: Tamia Chaney

BLOCKPARTY DANCER: Beyonce Adams / Aloria Adams

BLOCKPARTY DANCER: Kevin Rivera / Slashmaine

BLOCKPARTY DANCER: Hector Lopez

HIP HOP DANCER : Daniel Santiago

HIP HOP DANCER / RIBBON: Allison Brooks

DANCERS: Kimberly Guerra / Farrah Ozuna

CALISTHENICS CREW: Joel canela / Aaron Douglas / Nadir McCray

CONTORSIONIST / KRUMP: Habby "HOB" Jacques

TOUGH GUYS / POSSE: Jervis Luna / Jamad Abedrabbo / Antonio Ortiz / Alicia Riley

POST PRODUCTION:

Head of post production: Romain Gingembre

Editor: Bram Van Dijk / Collectiv

Editor: Yanjun Zhou / Collectiv

Assistant Editor: Nelly Clauzier

Assistant Editor: Elisa Guezala

Colorist: Nicolas Gaultier

Additional Colorist: Antoine Sedik

Sound design: Tristan Lhomm / Arrenga