“Como un Golf, no es un Golf” is a clever and charming campaign created by DDB Spain to reinforce the Volkswagen Golf as the undisputed benchmark in compact cars. Instead of direct comparisons, the campaign reimagines the children’s song If You’re Happy and You Know It, adapting its lyrics to deliver the tagline: only a Golf is really a Golf.

Across TV, radio, print, outdoor, and digital channels, groups of people—from families to coworkers to passersby—sing (and whistle) the catchy tune in unison, punctuated by the distinctive clapping hands. Both the whistle and the clapping were original creative ideas conceived for this work, adding a playful and memorable layer to the campaign’s rhythm.

The result was more than an ad: the melody became iconic and viral, embedding itself into popular culture and spreading far beyond its media plan. That year, Volkswagen Golf sales skyrocketed, driven by the campaign’s broad reach and irresistible charm.

This work forms part of a Volkswagen trilogy of campaigns developed with the brand, each rooted in a distinctive creative idea that amplifies the Golf’s cultural status. By using everyday voices and a familiar tune, “Como un Golf, no es un Golf” distilled a simple truth: others can imitate, but none can match the original.

A bearded man with wavy brown hair and blue eyes looking at the camera with his hands pressed together, standing in a warmly lit room with shelves containing decorative objects and plants in the background.
A diverse group of colleagues in an office, some seated at desks and others standing, engaged in a discussion or meeting, with one woman in white appearing to speak emphatically.
Two women clapping each other’s hands, smiling, in an office or classroom setting with a bookshelf, a computer monitor, and three additional people in the background.
A diverse group of people gathered around a table outdoors, celebrating with food and drinks during daytime, with a modern house in the background.
A diverse group of young adults and some older individuals gathered outdoors on a city street, with some holding skateboards, some with coffee cups, and one person with a skateboard and a chevron-patterned skateboard, all appearing to be singing or t
A group of female soccer players in light blue jerseys and black shorts sitting and standing in a locker room.
A woman with light skin and blonde hair sits in front of a mirror, surrounded by four young girls, all wearing light blue sports jerseys. They appear to be in a locker room or dressing area.
Group of five diverse young people standing outdoors, smiling and looking at the camera, with trees and a building in the background.
Group of people clapping around a white Volkswagen car in a modern building with spectators on a staircase in the background.

Agency: DDB Spain
Executive Producers: Álvaro Gorospe, Irene Nuñez
Producer: Azahara Ramos
Chief Creative Officer: Jose María Roca de Viñals
Creative Directors: Pablo Guirado, Olaf Cuadras
Art Director: Hugo Barberá
Copywriter: Enrique de los Arcos
Account Director: Gisela Castellvell
Account Executive: Ester Vall
Agency Producer: Vicky Moñino

Executive Producers: Álvaro Gorospe, Irene Nuñez
Producer: Azahara Ramos

Director: BRBR

1st Assistant Director: Javier Chinchilla
2nd Assistant Director: Javier Prieto
3rd Assistant Director: Pilar Campano
Head of Production: Jaime Cruz
Production Assistant: Pablo Martinez
Production Support: Silvia Argüello, Lucas Couto, Berta Santamaría, Pascual Álvaro, David Izquierdo, Chus Feijoo, Enrique Espildora, Lucas Parrota

Director of Photography: Michal Babinec
1st AC / Focus Puller: Hugo Domínguez
Camera Assistant: Bea Sepulveda
Video Assist Operator: Álvaro Pineda
DIT: Carlo Rho
Behind the Scenes: Argimiro Aldrey
Grip: Juanma Technok

Location Scouts: Nuria Santiago, Miguel Pareja, David Díaz
Gaffer: Fernando Llanos
Electricians: Alejandro Romero, Isaac Obregón, Francisco Javier López, Pablo Moreno, Miguel Ángel Cano, Federico Pacheco
Sound Recordist: Carlos Riera

Production designer: Curru Garabal
Art Assistant: Cesar Payo
Props Masters: Irati Misitu, David Fernández
Art Department Assistants: Judith Alcubierre, Juanma Sánchez

Post‑Production Coordination: Álvaro Isasi
Post‑Production: Metropolitana
Sound: Trafalgar 13
Editor: Ale García

Wardrobe: María Elena Soria
Wardrobe Assistants: Noelia Ortega, Carlos Toledo, Alaba Fernández

Hair & Make‑Up: Dani Zúñiga
Hair & Make‑Up Assistants: Yolanda Campos, Pol Guarné

Car Care: Rafa De Juan, Francisco Enciso

Production Equipment: GO!
Camera Equipment: ILL Cámaras
Lighting Equipment: Enfoco